How to Use Video to Boost your Conversion Rates
Video is a powerful marketing tool. It can be used to attract, educate, and convert buyers into customers. But often, brands struggle to integrate video marketing into their content strategy. To most, it appears as a bulky, hard-to-create, and is a difficult marketing medium to prove ROI for. But that is not true. Today, video is easier to create than ever before. With the use of affordable online software apps, you can go from zero videos to creating a complete video marketing funnel (more on this later) to help boost your conversion rates. Results from incorporating video into your marketing mix are impressive, too. For example, 49% of consumers engage with branded video on Facebook, proof that people pay attention […]