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Among the various digital marketing activities that you have to do day in and day out, link building comes out as one of the most important. It’s in link building that you get to establish your brand’s presence online. Also, through good link building, you have a chance to show up in Google’s search results […]
E-A-T in SEO indicates Expertise, Authoritativeness, and Trustworthiness. E-A-T is an important element in Google’s search algorithm. It has become a major ingredient in determining where your brand or website should rank in Google search ranks. Although it is not a direct ranking factor, it is a crucial ranking signal for Google. Google is constantly […]
Google always tries to give the best possible result to its users. So, there are lots of things to consider for better results in the Search Engine Ranking Pages (SERPs). In our previous article, we have covered On-page SEO, Off-page SEO, Technical SEO, and Local SEO. You as a content producer need to focus on […]
In the previous article, we have discussed Image Optimization in WordPress. In this article, we are going to discuss 10 free techniques to speed up WordPress website. Why WordPress Speed Matters? Google does take website speed as one of the ranking factors. This means your SEO performance is affected by the loading time of your […]
WordPress’s popularity is growing massively. More than a Quarter of all websites in the world run on the WordPress platform. Although it was primarily famous for the blogging platform, now we can build any type of website using WordPress. Popular companies like CNN, TechCrunch, SONY, The New York Times, and TED also use WordPress software […]
When it comes to making an SEO strategy, there are many methods you can follow. It all depends on whether you want to do it for the long term or just for quick wins. For long term business, you have to build a legit strategy to outrank your competitors and drive the organic traffic. It […]
When it comes to WordPress SEO plugins, there are three main plugins that come into mind. They are, Yoast, All in One SEO Pack and Rank Math. For beginners, it is quite difficult to make a decision about which plugin to use as they work pretty much the same. Yoast SEO is in the market […]
When it comes to the term “Negative SEO”, it is something that most of the people don’t want to talk about. There are also lots of misconceptions about this term. But, it is a good practice to always keep your eyes on your site from each and every perspective. After Penguin Update (April 2012), Google […]
According to the HTTP Archive report, images make up on average 21% of a total webpage’s weight. Along with the text, images are the most important elements of a website. Search engines like Google also rate text content with images better than content without images. But, you should definitely deal with the optimization of images […]
Have you ever checked your content on your website that it is 100% organic? Organic content tends to be unique that is written from scratch by ourselves. But sometimes, knowingly and unknowingly, our site might be affecting by duplicate content issues resulting in low traffic. Although Google does not strictly apply a penalty on the […]
